Privacy policy
Privacy Policy
Odelle London ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect when you visit our website or place an order, why we collect it, how we use it, and the rights you have over it. This policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
The data controller responsible for your personal data is Owlmend Ltd, company number 17046418, registered office at 667 Washwood Heath Road, Birmingham, England, B8 2LL, trading as Odelle London. Our correspondence address is 71-75 Shelton Street, London WC2H 9JQ, United Kingdom. You can contact us about privacy matters at support@odellelondon.com.
Information We Collect
- Order and contact details: name, delivery and billing address, email address, telephone number.
- Payment information: processed directly by our payment providers; we do not store full card numbers ourselves (see "Payment Providers" below).
- Account and order history: items purchased, order value, returns and exchanges, and communications with our support team.
- Technical data: IP address, browser type, device information, and browsing behaviour on our site, collected via cookies and similar technologies.
- Marketing preferences: whether you have opted in to receive marketing emails or SMS from us.
How and Why We Use Your Data
| Purpose | Lawful basis |
|---|---|
| Processing and fulfilling your order, including delivery and returns | Performance of a contract |
| Responding to customer service enquiries | Performance of a contract / legitimate interests |
| Preventing fraud and verifying payments | Legitimate interests / legal obligation |
| Sending order confirmations, dispatch and delivery updates | Performance of a contract |
| Sending marketing emails or SMS about new arrivals and offers | Consent |
| Improving our website and understanding site usage | Legitimate interests / consent (cookies) |
| Complying with tax, accounting, and legal obligations | Legal obligation |
Where we rely on your consent, such as for marketing communications, you may withdraw that consent at any time by clicking "unsubscribe" in any marketing email or by contacting us directly. Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it.
Shopify and Other Processors
Our website is hosted on the Shopify platform. Shopify acts as a data processor on our behalf, storing and processing personal data as necessary to operate our store, take orders, and manage customer accounts, in accordance with its own data processing terms. We also work with other trusted service providers, such as delivery couriers and email service providers, who process personal data solely to help us provide our services to you.
Payment Providers
Payments are processed securely by Shopify Payments and/or our chosen third-party payment providers, which may include Klarna and PayPal. These providers handle your card and payment details directly; we do not receive or store your full payment card details on our own systems. Each payment provider acts as an independent data controller for the payment data it processes, and its own privacy policy governs that processing.
Cookies
We use cookies and similar technologies to operate our website, remember your preferences, and understand how our site is used, including for analytics and marketing purposes. Some cookies are essential to the site's operation, while others require your consent. You can manage or withdraw your cookie preferences at any time via our cookie preference settings, accessible through the link in our website footer.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Order and transaction records are typically retained for [PLACEHOLDER: retention period, e.g. 6 years] to meet UK tax and accounting obligations. Marketing data is retained until you withdraw consent or after a period of inactivity, after which it is deleted or anonymised.
International Transfers
Some of our service providers, including Shopify, may process or store data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses, to protect your personal data to a standard equivalent to that required under UK law.
Your Rights
Under UK data protection law, you have the right to: access the personal data we hold about you; request correction of inaccurate data; request erasure of your data; object to or restrict certain processing; request data portability; and withdraw consent at any time where processing is based on consent. To exercise any of these rights, please contact us at support@odellelondon.com. We will respond within one month, as required by law.
If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection, via ico.org.uk or by calling their helpline. We would, however, appreciate the chance to address your concerns directly first.
Contact Us
For any questions about this privacy policy or how we handle your data, please email support@odellelondon.com or write to us at 71-75 Shelton Street, London WC2H 9JQ, United Kingdom.