About Us

About Odelle London

We're Odelle London. We make clothes for women who want to feel comfortable and look put together, without giving up one for the other.

That idea still shapes everything we do. We're a small team, and we think carefully about every piece before it joins the range, from the first sketch to the final stitch.

Our range covers knitwear, jackets, dresses, boots, shoes and accessories. We design for real days: the school run, the commute, dinner with friends, a quiet Sunday at home. Our customers are busy women who want pieces that work hard and mix easily, in sizes that actually fit them properly, not just on paper.

Fit and comfort, built in

We design across a full size range, from UK 6 to UK 26 and shoe sizes UK 2.5 to 10. Comfort isn't an afterthought, and it isn't limited to a handful of sizes either. We choose fabrics that move with you, cuts that sit well, and details that hold up to everyday wear and repeated washing. Our size guide is there whenever you want a second opinion before you buy, with real measurements rather than guesswork.

Getting the fit right matters more to us than following trends. We'd rather you order once and love what arrives than send it back because the sizing was a guess. That's why we keep coming back to comfort, over and over, in every decision we make.

Our promise to you

Delivery is free across the UK. We dispatch within 1–2 working days, and your order arrives within 3–5 working days after that. If something isn't right, you have 30 days to return it, no complicated hoops to jump through. Our support team is easy to reach and happy to help, Monday to Friday, 9:00–17:00 GMT, with replies within 12–24 hours on business days.